4 Considerations to Get Your Signage & Display Images Print Ready
May 11, 2022

4 Considerations to Get Your Signage & Display Images Print Ready

DPI, which stands for dots per inch, refers to the resolution that is printed on a physical printer. Basically, printers reproduce an image by spitting out tiny dots. Thus, the number of dots per inch impacts the amount of detail available and the overall quality of the print. When it comes to proper display resolution, printers are often asked “What resolution do my images need to be?” In the world of small format printing, the answer to this question is usually an easy one as the rule of thumb is usually twice the output line screen (which is around 300-400dpi)….

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Vector vs. Raster: Which Do I Use for Printing?
March 30, 2022

Vector vs. Raster: Which Do I Use for Printing?

Vector images and raster images have pros and cons for printing. Learn the difference of vector vs. raster and which one should be used for printing. There are so many image options and file formats currently available that it is sometimes a bit overwhelming to choose the correct file type to use. Compatibility is always a concern when working with different file types. When it comes to graphics and images, the type of computer graphic format that is used is a vital aspect of the final representation of the image. In general, there are two types of digital graphics files,…

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What is a Print Bleed? How to Add Bleeds in Adobe Products?
March 30, 2022

What is a Print Bleed? How to Add Bleeds in Adobe Products?

The addition of a bleed to your next print design will enhance the look of the overall final printed product. Have you ever come home on an empty stomach with no idea what When designing a print project, you will often want the images or other graphics to extend all the way to the very edges of the printed material. This is known as a print bleed, and it is a particularly important part of the printing process. If you want to know “what is a print bleed,” the answer is the area of the printed material, with a background…

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Marketing Your Business with Custom Door Hangers
March 18, 2022

Marketing Your Business with Custom Door Hangers

Custom door hangers promote your business and grow your brand recognition. Learn how printed door hangers advertise specials and increase business. Have you ever come home on an empty stomach with no idea what you want for dinner? Suddenly, the answer is in front of you in the form of a custom door hanger! Printed door hangers on a doorknob let you know a new BBQ restaurant is now open in your neighborhood or they share the full menu of a Chinese restaurant that is just around the corner from your home. This effective marketing tool can also include a…

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Custom Printing to Include in Your New Hire Welcome Package
March 8, 2022

Custom Printing to Include in Your New Hire Welcome Package

Human Resources Employment Job Teamwork Office Meeting Concept When it is time to onboard new employees, there is a lot to remember when it comes to the materials that need to be included in new hire kits. Make a new employee feel welcome and part of the team on the first day by including informative printed materials. Some examples of custom printed materials relevant to your company include all of the first day employment forms they need to fill out as well as any company policy materials they need to read, review and sign. There are office items that are…

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Restaurant QR Codes – Using them to improve guest experience
February 1, 2022

Restaurant QR Codes – Using them to improve guest experience

Giving the customer the ability to pay for their meal via mobile device is by far one of the most significant enhancements to the guest experience that you can provide. Did your restaurant start using QR codes sometime over the past couple of years as a response to COVID? It’s very likely the answer to that question is a yes. And if you’re like most restaurants you had to pull it off quickly without much time to develop its use as a part of the guest experience. We get it, you had to do what you had to do. But…

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Print Marketing Trends for 2022
January 24, 2022

Print Marketing Trends for 2022

Each year in print new trends emerge. Some of them are old while others are new and 2022 is no different. We’re seeing a number of trends that are worth talking about and likely implementing for your business.If you can jump in and capitalize on even one of these trends, you’re guaranteed to see bigger and better results from your printed marketing efforts. Targeted Direct Mail for Better ROI Is targeting trendy? Most definitely it is! While it’s not new, what is new is the ability to target more granularly and more accurately than ever before. Improved Targeting Capabilities With…

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How To Use Real Estate Signage Effectively
December 8, 2021

How To Use Real Estate Signage Effectively

Certain industries, like landscaping, seasonal attractions, mobile businesses, and real estate, rely heavily on effective signage to increase their reach and bring passive, prospective customers through the door. Inexpensive to order and simple to manufacture in bulk, real estate signage can be reused and repurposed time and time again. Since realtor signage has a long lifespan, it’s vital to get it right.Effective real estate signage doesn’t have to be fancy or big-budget. By paying attention to key features like graphics and branding, the value and content of your signage, and how to use it best, you can turn any real…

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5 Pharmaceutical Marketing Tips for Medical Conferences
December 7, 2021

5 Pharmaceutical Marketing Tips for Medical Conferences

Over $77 billion was spent on pharmaceuticals last year, making it one of the highest-grossing industries in the world with thousands of companies and millions of products. Marketing in a saturated market like this can be tricky, especially when it comes to trade shows and medical conferences where every competitor a booth over has something similar to sell.  To tackle the beast that is pharmaceutical marketing, well-designed event booths, a charismatic sales team, and effective promotions can help set you apart and draw prospects to your brand. As you plan the pharmaceutical marketing booth for your upcoming event, keep these…

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3 Reasons Your Business Should Use Custom Vehicle Wraps
November 24, 2021

3 Reasons Your Business Should Use Custom Vehicle Wraps

Are you looking for new, out-of-the-box ways to advertise your business and reach the largest prospect base without breaking the bank? While large-format billboards, digital ads, mobile advertising, and localized marketing campaigns can help spread the word, creative marketing will always serve you well.Custom vehicle wraps and vehicle graphics provide cost effective promotion while protecting the vehicle from dings and scratches.  If your business isn’t currently using vehicle wraps to advertise, you are missing tons of opportunity for impression to drive your messaging home – pun intended. Let’s explore some ways custom vehicle wraps might be the smartest marketing solution…

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