5 Print Products Every Trade Show Booth Needs (And Why)

Trade shows are back, baby—and they’re louder, bolder, and more competitive than ever. Whether you’re a seasoned exhibitor or setting up your very first booth, one thing’s for sure: print still plays a starring role in how your brand shows up on the floor. Here are 5 Print Products Every Trade Show Booth Needs (And Why).

At Graphic Solutions Group, we’ve helped hundreds of brands stand out in a sea of booths, banners, and badge scanners. Here are the five essential print products that will turn your trade show presence from “meh” to memorable.

1. Backdrops & Banners: Your First Impression Machine

Let’s be real—people judge a booth by its cover. A high-impact backdrop or step-and-repeat banner is the first thing attendees see, and it sets the tone for your whole brand. Don’t forget about backlit displays that will literally be a spotlight leading customers to your booth.

Why it matters:
A crisp, branded backdrop helps you:

• Create an immersive brand experience
• Provide a visual cue for photo ops
• Hide those unsightly pipe-and-drape walls

Pro Tip:
Go with dimension with a curved backwall or add retractable banner stands for a clean look and easy setup (your future self will thank you during teardown). fast. So yes—going green is good for business, too.

2. Table Throws & Branded Table Covers

A branded table throw isn’t just for looks—it brings polish, professionalism, and a cohesive vibe to your display.

Why it matters:

• Covers clutter and reinforces your logo/brand identity
• Makes even a folding table look like a million bucks
• Works as a visual anchor for your handouts and giveaways

Bonus: We offer wrinkle-resistant, machine-washable options. (Spilled coffee? No problem.)

3. Brochures, Flyers, and Sell Sheets

Sure, QR codes are cool, but there’s something powerful about giving people something to hold in their hands. Printed collateral still reigns when it comes to educating and converting prospects.

Why it matters:

• Helps reinforce your sales pitch after the conversation ends
• Easy to pack and hand out
• Allows you to tailor content for different product lines or buyer personas

Pro Tip: Go for high-quality paper stock and bold visuals—these leave a lasting impression even after the show floor clears out.

4. Promotional Signage & Floor Graphics

Don’t underestimate the power of visual cues and directional signage. The right floor decal or hanging sign can literally lead people to your booth.

Why it matters:

• Increases foot traffic and visibility from a distance
• Helps guide attendees through your booth layout
• Reinforces your campaign messaging in unexpected places

Think: arrows, slogans, hashtags, or product highlights—strategically placed underfoot or overhead.

5. Giveaway Cards, Coupons & Branded Swag Tags

We all know the swag table is a trade show magnet. But pairing those free pens or water bottles with custom-printed insert cards? That’s next-level lead gen.

Why it matters:

• Encourages action beyond the show (discount codes, website visits, demo requests)
• Keeps your contact info in their pocket
• Helps you track ROI from giveaways and contests

Example: “Bring this card to Booth #412 for a chance to win a Yeti cooler.” Boom—instant traffic.

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Final Thoughts

Your booth is your brand’s stage—and print is your spotlight. At Graphic Solutions Group, we’re here to help you make every square inch count, from eye-popping visuals to high-impact handouts.

Need help designing or printing your next trade show setup?
Let’s make your next event unforgettable. Contact us today or check out our full line of display solutions.

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