How To Make Your Trade Show Booth Displays Stand Out
As the New Year is about to begin, there is a good chance that you will have a trade show on the calendar. It might be your first trade show ever or you might be experienced at setting up trade show booth displays that get you noticed. No matter your level of experience, your goal is to attract new customers, build brand awareness, and promote your products and services. However, it can be stressful determining the right marketing tools to deliver the desired ROI.
The first step is creating a compelling trade show signage design. This can be a costly and challenging process because your trade show booth signage has to get the attention of customers. Your booth needs to entice potential buyers and get them to engage with your company. This article will show you how to make sure your trade show booth stands out to the public.
Understand Graphical “Real Estate”
Keep in mind that some areas in your booth have more visual importance than others. For example, the back wall is easily viewed in most small to mid-sized booths, so it is often the focal point. Place your most important design elements, such as your marketing message and logo, in this area. Larger booths can have multiple focal points and even two back walls. This area is central to your graphics real estate so it should contain the most important pieces of information about your company.
Increase Engagement With
The use of passive activities, such as playing a video, will not entice customers to check out your booth. Use interactive elements such as games that give them the chance to win a prize. The longer people spend time at your booth, the more time your representatives have to engage with potential customers. Some popular interactive elements you can Incorporate include touch screen technology, giveaways, or product demos that get people to interact with your business.
Don’t Forego Empty and Negative Space
If you don’t want your booth to look bare, be sure and leave some empty space so it is clean and inviting. A lack of large furniture or too much inventory ensures customers will be comfortable when speaking with your team.
In addition, use negative space within your graphics. A general rule of thumb is that booth graphics should contain 40% empty space, so you don’t overpower your message or brand with too many visuals. Make your first impression count by not overwhelming the public with extraneous information.
Make It Easy to Read With Large Colorful Images and Vibrant Colors
Too much copy or too many design elements on your trade show signage design can be a negative to the public. Use an easy-to-read font in a size that is readable from a distance. Creative images grab attention and showcase your design skills.
Too much copy or too many design elements on your trade show signage design can be a negative to the public. Use an easy-to-read font in a size that is readable from a distance. Creative images grab attention and showcase your design skills.
Try the Element of Surprise
If you really want to grab attention with trade show booth signage, place an unexpected item in the center of your exhibit space. Whether you are trying to create curiosity about your business, inspire a sense of wonder, or amuse the attendees, making sure the public wants to know what is happening in your booth encourages them to visit and engage with your brand..
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