Keeping Your Brand On Point Across Print and Digital: What You Need to Know
Ever noticed how you tend to buy stuff from brands you already know? That’s because familiarity breeds trust. And how do you get familiar with a brand? It’s all about being consistent.
But let’s face it, keeping things consistent can be a bit of a headache when you’re juggling different marketing channels. Still, it’s worth the effort. Did you know that nearly 80% of folks act on print ads right away, while only about 45% do the same for digital ads?
So, if you want to make the most of your marketing dollars, you’ve got to make sure your brand is singing the same tune in both print and online worlds.
Here are three easy tips to help you do just that:
- Set Up a Style Guide:
Think of a style guide as your brand’s rulebook. It lays down all the nitty-gritty details about how your brand should look and sound. This includes stuff like which fonts to use, the kind of language that fits your vibe (be it formal, chill, or hype), what your logo should look like, and even the exact words for your mission statement.
Once you’ve got your style guide sorted, make sure everyone on your team gets a copy. That way, everyone’s on the same page when it comes to creating new marketing. - Stick to Your Colors
Colors are like your brand’s signature. They make you stand out in a crowd. Pick a couple of colors that scream ‘you’ and use them everywhere—on your flyers, social media posts, storefront signs, website headers, you name it.
But here’s the kicker: make sure you’re using the exact same shades of your chosen colors every time. That means if your brand’s all about that bold red, then every bit of red you use should match. Pro tip: throw in those hex color codes in your style guide so everyone knows exactly which shade to use. - Build a Solid Team
Last but not least, pay attention to the folks creating your marketing magic. Look for team members who get what your brand’s all about. Teach them about your values, mission, and style guide so they can keep things consistent across the board. Using a printer like Graphic Solutions Group that prints to G7 standards is important to keeping your colors printing correctly.
Remember, consistency is key. So start laying down those foundations today and watch your brand shine brighter than ever. And hey, if you need more tips, keep reading our blog for some extra inspiration!
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