The 5 Most Common Print-Ordering Mistakes (and How to Avoid Them)
Print ordering mistakes are far more common than most people admit. Ordering print should feel rewarding, not stressful. Yet between file setup, paper choices, proofing, and tight deadlines, even experienced marketers can trip up.
At Graphic Solutions Group, we see the same issues come up again and again. The good news is simple: most print ordering mistakes are easy to avoid once you know where they start.
Below are the five most common print-ordering mistakes, plus clear ways to avoid them so your next project runs smoothly from concept to delivery.
1. Waiting Too Long to Place Your Order
Printed thank you cards remain one of the most effective holiday print pieces. Digital messages are qThis is the most frequent print ordering mistake we see. Someone realizes they need brochures, signage, or postcards, and the event is days away.
Printing involves far more than pushing a button. Proofing, plating, press time, cutting, folding, finishing, packing, and delivery all take time. During busy periods like trade show season or year-end, schedules fill fast.
How to avoid it:
- Start planning earlier than you think you need to
- Build in buffer time for proofing and revisions
- Place most orders one to two weeks ahead at minimum
If you are not sure what a realistic timeline looks like, ask early. Our team at Graphic Solutions Group helps clients map out schedules every day. A quick conversation upfront prevents last-minute stress later.
2. Sending Files That Aren’t Print-Ready
Files that look perfect on your screen do not always print that way. This print ordering mistake leads to delays, extra costs, or disappointing results.
Common issues include:
- Low-resolution images that print soft or pixelated
- Missing bleeds that cause white edges after trimming
- Incorrect trim size or page setup
- Fonts that are not embedded or outlined
How to avoid it:
Before submitting files, check the basics:
- Images at 300 DPI or higher
- Bleeds set to 1/8 inch on all sides
- Correct trim size and page orientation
- Fonts embedded or converted to outlines
- Exported as a high-quality PDF
If you are unsure, send the file anyway and ask for a preflight review. Graphic Solutions Group offers file checks before production so problems get fixed early, not on press.
3. Overlooking Paper and Finish Choices
Paper is not just a detail. It affects how your piece feels, how long it lasts, and how your brand comes across.
This print ordering mistake usually shows up when paper is chosen based on price alone. A glossy stock may photograph well but show fingerprints. A lightweight paper may save money but feel flimsy in hand.
How to avoid it:
- Think about how the piece will be used
- Consider who will handle it and how often
- Ask to see or feel paper samples
For example:
- Uncoated stocks feel warm and writable
- Matte coatings reduce glare
- Heavier weights feel more premium
- Specialty finishes add impact when used carefully
Our team helps clients choose paper and finishes that fit the job, the budget, and the brand. Small paper choices often have a big effect on how a piece is remembered.ild this into your upcoming marketing plan so you can produce them earlier next season.
4. Skipping the Proof
Skipping the proof is one of the costliest print ordering mistakes. It may save a few dollars and minutes now, but it can lead to reprints, missed deadlines, and wasted budget.
Proofs catch:
- Typos and missing information
- Alignment and spacing issues
- Color shifts or image problems
- Layout mistakes that are easy to miss on screen
How to avoid it:
- Always review proofs carefully
- Use more than one reviewer
- Check names, dates, phone numbers, URLs, and QR codes
- Review slowly, not between meetings
At Graphic Solutions Group, we recommend treating proof approval as a final quality check, not a formality. A few focused minutes here can prevent days of frustration later.again.
5. Not Asking Questions
Many clients hesitate to ask questions because they do not want to sound inexperienced. This print ordering mistake is completely avoidable.
Printing has its own language, processes, and options. No one should be expected to know it all.
How to avoid it:
- Ask questions early
- Speak up if something is unclear
- Share how the piece will be used
A good printer acts as a guide, not just an order taker. At Graphic Solutions Group, we want those questions. Clear communication upfront leads to better results every time. Postcards are inexpensive, practical, and noticeable when people are resetting for the new year.
Leave Print Ordering Mistakes Behind
Most print ordering mistakes do not happen because people are careless. They happen because print has many moving parts and tight timelines.
With better planning, clear communication, and attention to details that matter, the process becomes easier and far more predictable.
Printing is not only ink on paper. It is about accuracy, consistency, and presenting your brand the right way, on time and without stress. If you want help planning your next project or avoiding common print ordering mistakes, Graphic Solutions Group is ready to help.
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