Unlock New Possibilities with Gatefold Designs
In a world where attention spans are short and digital distractions abound, print materials still have the power to hold someone’s focus. Studies from the International News Media Association show that folks spend over 20 minutes with a print publication, while they barely give digital content five minutes. So, if you’re looking to really grab people’s attention, printed materials like brochures are the way to go.
Now, we all know about the classic tri-fold brochure, but what if we could kick things up a notch? Say hello to the gatefold!
A gatefold is a cool way of folding a document that’s bound to pique curiosity and make a bigger impact. Instead of just folding in on itself like a regular tri-fold, the panels of a gatefold brochure meet in the middle, almost like opening a fancy set of French doors.
Why Should You Care about Gatefolds?
Not sure why you should give gatefolds a shot? Let’s break it down with some good reasons and real-life examples.
Eye-Catching Designs
Gatefolds let you get super creative with your designs. When you open and close them, different parts of the content are revealed, making it a fun and engaging reading experience.
For example, imagine a gatefold brochure with two comfy beach chairs on a sandy shore, tempting readers to dive into a travel brochure to discover dreamy vacation spots or detailed booking info.
Interactive Fun
Gatefolds add a bit of excitement to reading. It’s like each fold is a surprise waiting to be uncovered.
Picture this: You open up a gatefold brochure and find yourself facing two majestic doors. Swing them open, and voila! You’re greeted with an illustrated “how-to” guide for your next home renovation adventure
Perfect for Promos
Gatefolds are awesome for promotional materials because you can pack a lot of info into one neat package.
Imagine flipping through a double gatefold like you would a magazine, but instead of articles, you’re treated to a huge spread showcasing your favorite perfume (and yes, there are samples included!). It’s perfect for mailing out, displaying, or handing out at events.
More Bang for Your Buck
Gatefolds give you more space to play with while keeping costs down. They’re a smart choice for things like newsletters, invites, menus, or brochures.
Take, for instance, a booklet-style mailer that unfolds to reveal a step-by-step map of a college campus or a handy financial planning checklist.
Get Creative
Gatefolds are like a blank canvas waiting for your imagination to run wild. You can play around with different shapes, add coupons or tearaways inside, or use fancy paper and finishes to make your piece stand out.
Imagine a brochure for a pet adoption service with cute cutouts on the front, giving sneak peeks of adorable puppy eyes waiting for their forever homes.
So, why not add a bit of flair to your next print project with a gatefold or even a double gatefold? Get in touch with one of the experts at Graphic Solutions Group today, and let’s explore all the cool options together!
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