Direct Mail - Graphic Solutions Group

This is how to make a real marketing impact.

Graphic Solutions Group can help your direct mail get noticed.

You already know your chances of an email getting opened is less than 30% on average. Direct mail is different, it sets you apart and makes you unique. With countless options from postcards, letters, flyers and brochures to different folds, papers, inks and envelopes… With a 90% open rate direct mail gives you the best chance to get noticed and make an impact. Using it in conjunction with online tools such as QR codes, PURLS and landing pages it’s easy to track your success and plan the next step in landing new customers. Graphic Solutions Group is your HIGH-PERFORMANCE DIRECT MAIL partner.

Some of your direct mail options

Self-Mailers

Postcards
Tri-folds
Booklets
Catalogs

Unique Packaging

Color Envelopes
Boxes
Custom Folds
Promo Items

Printing Options

Metallic Inks
Variable Text & Images
Raised Inks
Custom Papers
Embossing
Pantone Colors

PERSONALIZED URL’S (PURL)

So what is PURL Marketing, and how can it help your business?
A personalized URL (PURL) is a unique and personalized Landing Page created especially for each recipient of your direct mail or email marketing campaign.

For Example:
mysite.com/Sally.Anderson or mysite.com/Mike.Jones
(Obviously mysite would be replace with your domain name)

When Sally goes to the Internet and types in her “PURL” she is taken to a Landing Page that is personalized to her. At the same time, Sally’s activity is tracked in your dashboard, and you are instantly notified of her visit and any information she submits through the website.

Typically, PURLs are used in conjunction with a direct mail campaign.
By using PURLs in your next campaign, you’ll be able to benefit from:
Increased response rates
The ability to Track Responses in real time, and receive email alerts to instantly follow up with interested prospects
Engage customers at a deeper level by collecting valuable information from your prospects, and using that information to make future campaigns even more relevant.

Informed Visibility
Mail Tracking & Reporting

Implement Informed Visibility® to track your interactive campaign .
Provides end-to-end mail tracking information for letter and flat pieces, bundles, handling units, and containers
Leverages intelligence to create logical and assumed handling events to provide expanded visibility
Improves ease of use through flexible data provisioning and delegation
Expand your reach and audience base. Reach customers by synchronizing your physical and digital touchpoints.
Measure campaign performance. Gain valuable insights that can help optimize your marketing spend.

or you could just send an email?

With any combination, direct mail is how you stand out in a sea of messages. Don’t get lost in a storm of emails, find paradise with Direct Mail.

Contact Graphic Solutions Group today to learn more.

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So how did we create a booklet/poster with no glue or staples?

With the latest in variable printing technology.

Utilizing the newest HP Indigo 7K Digital Press we started by designing a piece that would incorporate variable data including persons name, their company name, personalized URL as well as a unique QR code. Taking advantage of the Indigo’s ElectroInk Silver metallic we were able to combine the silver with process inks to create gold, silver and red metallics to allow a striking appearance at a very reasonable cost.

The Fold

Creating a 8 page brochure including a poster all out of one 12″ x 18″ piece of paper requires a great deal creativity and ingenuity. If you enjoy puzzles open the brochure up and try to refold it in the correct order. For some help check out our video showing how to fold it back up.