At Graphic Solutions Group, we know how much effort goes into designing a stunning trade show booth. You’ve secured your space, your banners are bold and beautiful, and your floor graphics are perfectly on-brand. You have eye-popping brochures and promo items to hand out. But here’s the question no one asks often enough:Is Your Trade […]
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Walk into any marketing meeting today and you’re bound to hear it:“Can we add a QR code?”“Let’s integrate augmented reality.”“Is there a way to track clicks in real time?” Sure, those digital tools have their place. But somewhere along the way, marketers started treating every printed piece like it’s incomplete without a screen. We need […]
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Everything you need to stand out, stay on-brand, and connect with confidence. Trade shows are exciting—but let’s be honest, they can also be a little overwhelming. You’re juggling setup times, sales goals, shipping deadlines, giveaways, and your team’s schedules. And amid all the moving parts, there’s one thing that consistently makes or breaks your booth: […]
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Why your message deserves more than a swipe. Let’s be honest:We’re all a little tired of the scroll. Your audience? Same deal. They’re bombarded by pings, pop-ups, and posts—each one screaming louder than the last, begging for attention that barely lasts a blink. In a world that moves fast, your brand is still trying to […]
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When it comes to designing a brochure, most people focus on the words and visuals. But there’s a quiet decision that can dramatically shape how your message is experienced, this will show you how to pick the right fold style for maximum impact. Which fold should you choose? Your brochure’s fold isn’t just structural. It’s […]
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Because unread brochures make sad printers—and even sadder marketers. Let’s face it—your beautifully printed brochure isn’t helping anyone if it goes straight from someone’s mailbox to their recycling bin. At Graphic Solutions Group, we know a thing or two (okay, a lot) about how to design print materials that actually get read and what makes […]
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Trade shows are back, baby—and they’re louder, bolder, and more competitive than ever. Whether you’re a seasoned exhibitor or setting up your very first booth, one thing’s for sure: print still plays a starring role in how your brand shows up on the floor. Here are 5 Print Products Every Trade Show Booth Needs (And […]
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At Graphic Solutions Group, we believe in printing with purpose. And what better time to spotlight sustainability than Earth Day? We know sustainability isn’t just a buzzword—it’s a business imperative. In fact, 78% of consumers say sustainability matters, and 62% actively seek out sustainable products. If you’re still thinking print marketing can’t be both powerful […]
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When it comes to printing, paper is more than just a backdrop—it’s the stage, the spotlight, and sometimes even the lead actor. Whether you’re crafting a high-end marketing brochure, a vibrant event poster, or a sleek business card, your choice of paper dramatically affects the final look, feel, and environmental footprint of your project. Print […]
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Color isn’t just a visual experience—it’s an emotional one. Whether we realize it or not, color influences our perceptions, decisions, and even our actions. In the world of print marketing, understanding the psychology of color can make the difference between a campaign that converts and one that fades into the background. The Psychology of Color […]
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