Putting together a nonprofit marketing toolkit is sometimes a complicated task as there are multiple options to consider. For example, different not-for-profit marketing materials need to be designed and printed as your marketing materials will be used in a variety of venues including in-person events and educational and mail campaigns. Making sure you have the […]
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The current year is almost over which means it is time to look at the latest trends in package design in order to make some informed predictions as to future product packaging design trends in the coming year. After another difficult year for businesses thanks to the pandemic and rising inflation, it has become evident […]
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The Every Door Direct Mail program (EDDM) is a post office program that helps small businesses better promote themselves in their local community. Instead of having to create and execute a market research campaign, EDDM mailing lets you map relevant ZIP codes and neighborhoods and then use U.S. Census data to filter the results by […]
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When it comes to promotional products, company apparel is the most popular category of promotional items for corporate businesses. When you put your company logo on apparel for customers or your employees, it is on display for the world to see. The increased level of exposure your brand will receive in the public eye is […]
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When it comes to publications, the binding design is the element that holds the pages of books, catalogs, magazines, and pamphlets together. There are multiple types of book binding design options and they include (but are not limited to) coil and saddle stitching. When you are starting the process of creating the print design for […]
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When it comes to promotional printed bags, there is a wide variety of promotional bags to choose from for gifts and giveaways to clients and customers. During the process of narrowing down your custom printed bags options, take a step back and look at your choice from the point of view of the recipient. Who […]
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Custom drinkware is one of the most popular promotional product categories because it is useful on a daily basis. Promotional drinkware items such as reusable water bottles and travel mugs have grown in popularity as people try to reduce the waste created by disposable plastic bottles and coffee cups. Buying drinkware, such as promotional tumblers, […]
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Pocket folders are useful in many business and academic situations. Depending on your specific needs, there are multiple folder designs including two pocket or three pocket folders, folders that contain business card slits and even some folders with viewing windows. Each of these types of pocket folders can be used as part of a sales […]
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Ever since the invention of the printing press, designers and publishers around the world have considered the proper font size for print projects. Even with the growth in popularity of electronic word processing capabilities, the font size of printed materials is still an important concept. In general, the font size shows how large the average […]
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When it comes to proper display resolution, printers are often asked “What resolution do my images need to be?” In the world of small format printing, the answer to this question is usually an easy one as the rule of thumb is usually twice the output line screen (which is around 300-400dpi). If the resolution […]
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