Branding is more than a logo or color scheme. It is the heartbeat of how clients perceive your product and what moves them to act. At its most basic level, a brand is a set of features (such as a name, logo, or design style) that distinguishes it from others. However, a brand is more […]
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Direct mail has long been a trusted method for advertising and communication, encompassing a wide range of materials such as postcards, business cards, letters, flyers, magazines, coupons, and newsletters. Surprisingly, these traditional forms of marketing often achieve higher success rates than anticipated. When executed effectively, direct mail serves as a tangible and engaging way to […]
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Measuring the Success of Your Campaigns Print marketing, like direct mail, brochures, and flyers, is still a fantastic way to reach and engage your audience while cutting through the digital clutter. But how do you know if your print marketing efforts are really paying off? That’s where print marketing analytics come in! Print Marketing Analytics: […]
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Creating a strong visual presence is key to making your brand shine. One of the best ways to do this is with eye-catching signage. Not only does good signage help customers find your business, but it also acts as a powerful marketing tool. Well-designed signs grab attention and make your brand more visible. They communicate […]
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In the vibrant world of print, color holds immense power. It can evoke emotions, convey messages, and leave lasting impressions. However, achieving precise color matching across different mediums can be a challenge. This is where the Pantone Color System comes to the rescue, serving as a universal language for color communication in the printing industry. […]
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In an era where the tactile nature of print materials still holds sway, the power of printed materials should not be underestimated. From brochures to banners, print remains a vital aspect of marketing. When working with esteemed printing companies like Graphic Solutions Group, getting your file preparation right is key. Here are some expert tips […]
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In today’s digital age, brochures still pack a punch in marketing. They’re tangible, shareable, and leave a lasting mark on potential customers. With fierce competition, it’s vital to make your print designs stand out. One surefire way? Get creative with fold styles in your brochures. Let’s dive into our top 9 fold styles guaranteed to […]
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Ever noticed how you tend to buy stuff from brands you already know? That’s because familiarity breeds trust. And how do you get familiar with a brand? It’s all about being consistent. But let’s face it, keeping things consistent can be a bit of a headache when you’re juggling different marketing channels. Still, it’s worth […]
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In a world where attention spans are short and digital distractions abound, print materials still have the power to hold someone’s focus. Studies from the International News Media Association show that folks spend over 20 minutes with a print publication, while they barely give digital content five minutes. So, if you’re looking to really grab […]
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In the world of outdoor advertising, versatility and durability are paramount. It’s not just about catching the eye; it’s about enduring the elements while conveying your message effectively. Let’s chat about a real game-changer in the realm of outdoor branding: wind mesh fence banners. These babies aren’t just your run-of-the-mill banners; they’re like the superheroes […]
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