When most people think of banners, they picture trade shows or sidewalk sales. But using banners only for event days is like using your phone just for calls—it works, but it misses most of the potential. Banners are one of the most versatile and affordable print products. They drive traffic, educate customers, reinforce your brand, […]
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Ever watched someone sort their mail? It’s brutal. They flick through the stack, keep what looks interesting, and the rest hits the recycle bin—fast. If your envelope blends in, your brilliant offer never even gets a chance. Good news: you can stack the odds in your favor. Below are seven envelope upgrades that yank attention, […]
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Do People Still Read Print? 5 Common Questions About Print Marketing Answered. Print marketing has been called outdated in today’s digital-first world. But here’s the truth: print still works, and it’s more powerful than most people realize. At Graphic Solutions Group, we hear the same questions from business owners, marketers, and nonprofits trying to decide […]
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At Graphic Solutions Group, we know how much effort goes into designing a stunning trade show booth. You’ve secured your space, your banners are bold and beautiful, and your floor graphics are perfectly on-brand. You have eye-popping brochures and promo items to hand out. But here’s the question no one asks often enough:Is Your Trade […]
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Walk into any marketing meeting today and you’re bound to hear it:“Can we add a QR code?”“Let’s integrate augmented reality.”“Is there a way to track clicks in real time?” Sure, those digital tools have their place. But somewhere along the way, marketers started treating every printed piece like it’s incomplete without a screen. We need […]
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Everything you need to stand out, stay on-brand, and connect with confidence. Trade shows are exciting—but let’s be honest, they can also be a little overwhelming. You’re juggling setup times, sales goals, shipping deadlines, giveaways, and your team’s schedules. And amid all the moving parts, there’s one thing that consistently makes or breaks your booth: […]
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Why your message deserves more than a swipe. Let’s be honest:We’re all a little tired of the scroll. Your audience? Same deal. They’re bombarded by pings, pop-ups, and posts—each one screaming louder than the last, begging for attention that barely lasts a blink. In a world that moves fast, your brand is still trying to […]
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When it comes to designing a brochure, most people focus on the words and visuals. But there’s a quiet decision that can dramatically shape how your message is experienced, this will show you how to pick the right fold style for maximum impact. Which fold should you choose? Your brochure’s fold isn’t just structural. It’s […]
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Because unread brochures make sad printers—and even sadder marketers. Let’s face it—your beautifully printed brochure isn’t helping anyone if it goes straight from someone’s mailbox to their recycling bin. At Graphic Solutions Group, we know a thing or two (okay, a lot) about how to design print materials that actually get read and what makes […]
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Trade shows are back, baby—and they’re louder, bolder, and more competitive than ever. Whether you’re a seasoned exhibitor or setting up your very first booth, one thing’s for sure: print still plays a starring role in how your brand shows up on the floor. Here are 5 Print Products Every Trade Show Booth Needs (And […]
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