The Every Door Direct Mail program (EDDM) is a post office program that helps small businesses better promote themselves in their local community. Instead of having to create and execute a market research campaign, EDDM mailing lets you map relevant ZIP codes and neighborhoods and then use U.S. Census data to filter the results by […]
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Promotional office supplies serve both the branding needs of your company and the functional needs of your clients. Branded promotional products can cover a variety of paper products and desktop items that are ideal promotional office items for both home offices and corporate businesses. In general, everyone has a need for office supplies no matter […]
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Even though eco solvent, UV inkjet and dye sublimation printing methods all offer a great deal of versatility, it is important to know the differences between these different print methods. Each of these print methods serves their purpose in different ways and in the right time and place. Deciding when and where to use each […]
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The packaging and printing industry has some terms for product packaging that are not known by the general public. For example, many people do not know the answer to the question, “What is a dieline?” “Dieline” refers to a template that is necessary to ensure the correct layout of the final package. The template can […]
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When it comes to publications, the binding design is the element that holds the pages of books, catalogs, magazines, and pamphlets together. There are multiple types of book binding design options and they include (but are not limited to) coil and saddle stitching. When you are starting the process of creating the print design for […]
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When it comes to promotional printed bags, there is a wide variety of promotional bags to choose from for gifts and giveaways to clients and customers. During the process of narrowing down your custom printed bags options, take a step back and look at your choice from the point of view of the recipient. Who […]
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Custom drinkware is one of the most popular promotional product categories because it is useful on a daily basis. Promotional drinkware items such as reusable water bottles and travel mugs have grown in popularity as people try to reduce the waste created by disposable plastic bottles and coffee cups. Buying drinkware, such as promotional tumblers, […]
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Pocket folders are useful in many business and academic situations. Depending on your specific needs, there are multiple folder designs including two pocket or three pocket folders, folders that contain business card slits and even some folders with viewing windows. Each of these types of pocket folders can be used as part of a sales […]
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Ever since the invention of the printing press, designers and publishers around the world have considered the proper font size for print projects. Even with the growth in popularity of electronic word processing capabilities, the font size of printed materials is still an important concept. In general, the font size shows how large the average […]
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When it comes to proper display resolution, printers are often asked “What resolution do my images need to be?” In the world of small format printing, the answer to this question is usually an easy one as the rule of thumb is usually twice the output line screen (which is around 300-400dpi). If the resolution […]
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