There are so many image options and file formats currently available that it is sometimes a bit overwhelming to choose the correct file type to use. Compatibility is always a concern when working with different file types. When it comes to graphics and images, the type of computer graphic format that is used is a […]
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Have you ever come home on an empty stomach with no idea what When designing a print project, you will often want the images or other graphics to extend all the way to the very edges of the printed material. This is known as a print bleed, and it is a particularly important part of […]
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Have you ever come home on an empty stomach with no idea what you want for dinner? Suddenly, the answer is in front of you in the form of a custom door hanger! Printed door hangers on a doorknob let you know a new BBQ restaurant is now open in your neighborhood or they share […]
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When it is time to onboard new employees, there is a lot to remember when it comes to the materials that need to be included in new hire kits. Make a new employee feel welcome and part of the team on the first day by including informative printed materials. Some examples of custom printed materials […]
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Did your restaurant start using QR codes sometime over the past couple of years as a response to COVID? It’s very likely the answer to that question is a yes. And if you’re like most restaurants you had to pull it off quickly without much time to develop its use as a part of the […]
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Over $77 billion was spent on pharmaceuticals last year, making it one of the highest-grossing industries in the world with thousands of companies and millions of products. Marketing in a saturated market like this can be tricky, especially when it comes to trade shows and medical conferences where every competitor a booth over has something […]
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Many Americans use branded promotional products at least once a week, and most will keep these items for a year – or more. Not only can a wise promotional marketing strategy keep your products top-of-mind for consumers for a year or longer, but they also help create meaningful touchpoints and opportunities to connect with your […]
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Trade shows are the second-largest source of B2B revenue in the United States, with 2019 numbers passing 15 billion dollars. Trade shows offer opportunities to help develop your brand, target your ideal prospects/leads, and network with other relevant businesses. The return on investment (ROI) potential is HUGE, but cashing in on it is no easy […]
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Hospitals and other healthcare organizations are looking for ways to engage patients, influence care takers, improve outcomes and promote an elevated quality of life through better health and one of the most effective ways to do this is through the use of direct mail marketing. Recent surveys show that patients prefer direct mail (80% reported […]
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From 1997 to 2016, medical marketing research reports that spending on medical-related drugs, disease awareness campaigns, health services, and laboratory testing increased by over $12.2 billion. Healthcare representatives, keen to cash in on the increased expenditure and increase their product sales, are scrambling to answer one key question: how can we stand out and get […]
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