The use of color in direct mail marketing is a powerful choice that grabs attention and educates potential customers about your brand. However, making the right choice about colors and your design can be tricky. Thankfully, 4-color designs are an effective way to create visual interest and make a positive impression on customers. Thanks to […]
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It’s trade show season which means you need marketing collateral to hand out to potential customers. Do you have an idea of what you need as well as the best way to keep it all organized? We have the answer…Trade show pocket folders! Keeping all of your marketing materials stored and organized in a presentation […]
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Once you are ready to create printed materials for your business, you can sometimes perform the project in-house or outsource the task to a full-service printer. Even though in-house printing might seem like a more cost-effective solution for production printing needs of any size, there are actually several benefits to teaming with a commercial printing […]
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Instruction manuals are a vital element of many products as they provide customers with the information and tips they need to install, operate, and maintain the product safely and effectively for the lifetime of the product. Are you in charge of instruction manual printing for your company? If so, here are some important considerations to […]
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When businesses need to create and print a certain amount of promotional material, it becomes more cost-efficient to manage the design, ordering and fulfillment process using custom web to print solutions. An online print portal provides a customized, online storefront that contains sales and marketing materials for your company while also making sure they are […]
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When it comes to the uses of QR codes, some of the most obvious benefits include providing customers a simple way to reduce consumer journey steps and bringing potential customers to the exact place you want them to visit online. The online destination could be a website, a promotion landing page, or a page where […]
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As the New Year is about to begin, there is a good chance that you will have a trade show on the calendar. It might be your first trade show ever or you might be experienced at setting up trade show booth displays that get you noticed. No matter your level of experience, your goal […]
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Putting together a nonprofit marketing toolkit is sometimes a complicated task as there are multiple options to consider. For example, different not-for-profit marketing materials need to be designed and printed as your marketing materials will be used in a variety of venues including in-person events and educational and mail campaigns. Making sure you have the […]
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The current year is almost over which means it is time to look at the latest trends in package design in order to make some informed predictions as to future product packaging design trends in the coming year. After another difficult year for businesses thanks to the pandemic and rising inflation, it has become evident […]
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The Every Door Direct Mail program (EDDM) is a post office program that helps small businesses better promote themselves in their local community. Instead of having to create and execute a market research campaign, EDDM mailing lets you map relevant ZIP codes and neighborhoods and then use U.S. Census data to filter the results by […]
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