Product or company Rebrand

Is it Time for a Company or Product Rebrand?

Branding is more than a logo or color scheme. It is the heartbeat of how clients perceive your product and what moves them to act. At its most basic level, a brand is a set of features (such as a name, logo, or design style) that distinguishes it from others. However, a brand is more […]Read More
Direct Mail Visuals

Tips for Crafting Compelling Direct Mail Visuals

Direct mail has long been a trusted method for advertising and communication, encompassing a wide range of materials such as postcards, business cards, letters, flyers, magazines, coupons, and newsletters. Surprisingly, these traditional forms of marketing often achieve higher success rates than anticipated. When executed effectively, direct mail serves as a tangible and engaging way to […]Read More

Print Marketing Analytics

Measuring the Success of Your Campaigns Print marketing, like direct mail, brochures, and flyers, is still a fantastic way to reach and engage your audience while cutting through the digital clutter. But how do you know if your print marketing efforts are really paying off? That’s where print marketing analytics come in! Print Marketing Analytics: […]Read More

How To Make Your Business Signage Stand Out

Creating a strong visual presence is key to making your brand shine. One of the best ways to do this is with eye-catching signage. Not only does good signage help customers find your business, but it also acts as a powerful marketing tool. Well-designed signs grab attention and make your brand more visible. They communicate […]Read More

Demystifying the Pantone Color System: A Guide for Print Enthusiasts

In the vibrant world of print, color holds immense power. It can evoke emotions, convey messages, and leave lasting impressions. However, achieving precise color matching across different mediums can be a challenge. This is where the Pantone Color System comes to the rescue, serving as a universal language for color communication in the printing industry. […]Read More

Best Practices for Sending Files to your Printer

In an era where the tactile nature of print materials still holds sway, the power of printed materials should not be underestimated. From brochures to banners, print remains a vital aspect of marketing. When working with esteemed printing companies like Graphic Solutions Group, getting your file preparation right is key. Here are some expert tips […]Read More

9 Innovative Fold Styles for Brochures

In today’s digital age, brochures still pack a punch in marketing. They’re tangible, shareable, and leave a lasting mark on potential customers. With fierce competition, it’s vital to make your print designs stand out. One surefire way? Get creative with fold styles in your brochures. Let’s dive into our top 9 fold styles guaranteed to […]Read More

Keeping Your Brand On Point Across Print and Digital: What You Need to Know

Ever noticed how you tend to buy stuff from brands you already know? That’s because familiarity breeds trust. And how do you get familiar with a brand? It’s all about being consistent. But let’s face it, keeping things consistent can be a bit of a headache when you’re juggling different marketing channels. Still, it’s worth […]Read More

Unlock New Possibilities with Gatefold Designs

In a world where attention spans are short and digital distractions abound, print materials still have the power to hold someone’s focus. Studies from the International News Media Association show that folks spend over 20 minutes with a print publication, while they barely give digital content five minutes. So, if you’re looking to really grab […]Read More

Riding the Breeze: Crafting Cool Printed Wind Mesh Fence Banners

In the world of outdoor advertising, versatility and durability are paramount. It’s not just about catching the eye; it’s about enduring the elements while conveying your message effectively. Let’s chat about a real game-changer in the realm of outdoor branding: wind mesh fence banners. These babies aren’t just your run-of-the-mill banners; they’re like the superheroes […]Read More