Ever since the invention of the printing press, designers and publishers around the world have considered the proper font size for print projects. Even with the growth in popularity of electronic word processing capabilities, the font size of printed materials is still an important concept. In general, the font size shows how large the average […]
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When it comes to proper display resolution, printers are often asked “What resolution do my images need to be?” In the world of small format printing, the answer to this question is usually an easy one as the rule of thumb is usually twice the output line screen (which is around 300-400dpi). If the resolution […]
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There are so many image options and file formats currently available that it is sometimes a bit overwhelming to choose the correct file type to use. Compatibility is always a concern when working with different file types. When it comes to graphics and images, the type of computer graphic format that is used is a […]
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When designing a print project, you will often want the images or other graphics to extend all the way to the very edges of the printed material. This is known as a print bleed, and it is a particularly important part of the printing process. If you want to know “what is a print bleed,” […]
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Have you ever come home on an empty stomach with no idea what you want for dinner? Suddenly, the answer is in front of you in the form of a custom door hanger! Printed door hangers on a doorknob let you know a new BBQ restaurant is now open in your neighborhood or they share […]
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When it is time to onboard new employees, there is a lot to remember when it comes to the materials that need to be included in new hire kits. Make a new employee feel welcome and part of the team on the first day by including informative printed materials. Some examples of custom printed materials […]
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Each year in print new trends emerge. Some of them are old while others are new and 2022 is no different. We’re seeing a number of trends that are worth talking about and likely implementing for your business. If you can jump in and capitalize on even one of these trends, you’re guaranteed to see […]
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Certain industries, like landscaping, seasonal attractions, mobile businesses, and real estate, rely heavily on effective signage to increase their reach and bring passive, prospective customers through the door. Inexpensive to order and simple to manufacture in bulk, real estate signage can be reused and repurposed time and time again. Since realtor signage has a long […]
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Are you looking for new, out-of-the-box ways to advertise your business and reach the largest prospect base without breaking the bank? While large-format billboards, digital ads, mobile advertising, and localized marketing campaigns can help spread the word, creative marketing will always serve you well. Custom vehicle wraps and vehicle graphics provide cost effective promotion while […]
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Many Americans use branded promotional products at least once a week, and most will keep these items for a year – or more. Not only can a wise promotional marketing strategy keep your products top-of-mind for consumers for a year or longer, but they also help create meaningful touchpoints and opportunities to connect with your […]
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