When it comes to designing a brochure, most people focus on the words and visuals. But there’s a quiet decision that can dramatically shape how your message is experienced, this will show you how to pick the right fold style for maximum impact. Which fold should you choose? Your brochure’s fold isn’t just structural. It’s […]
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Because unread brochures make sad printers—and even sadder marketers. Let’s face it—your beautifully printed brochure isn’t helping anyone if it goes straight from someone’s mailbox to their recycling bin. At Graphic Solutions Group, we know a thing or two (okay, a lot) about how to design print materials that actually get read and what makes […]
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Trade shows are back, baby—and they’re louder, bolder, and more competitive than ever. Whether you’re a seasoned exhibitor or setting up your very first booth, one thing’s for sure: print still plays a starring role in how your brand shows up on the floor. Here are 5 Print Products Every Trade Show Booth Needs (And […]
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At Graphic Solutions Group, we believe in printing with purpose. And what better time to spotlight sustainability than Earth Day? We know sustainability isn’t just a buzzword—it’s a business imperative. In fact, 78% of consumers say sustainability matters, and 62% actively seek out sustainable products. If you’re still thinking print marketing can’t be both powerful […]
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When it comes to printing, paper is more than just a backdrop—it’s the stage, the spotlight, and sometimes even the lead actor. Whether you’re crafting a high-end marketing brochure, a vibrant event poster, or a sleek business card, your choice of paper dramatically affects the final look, feel, and environmental footprint of your project. Print […]
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Color isn’t just a visual experience—it’s an emotional one. Whether we realize it or not, color influences our perceptions, decisions, and even our actions. In the world of print marketing, understanding the psychology of color can make the difference between a campaign that converts and one that fades into the background. The Psychology of Color […]
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The Print Advantage: Bringing Your Ideas to Life. Turning designs into stunning print pieces is an art—and when done right, it’s nothing short of magic. The richness of color, the texture of premium paper, and the tangible impact on your audience make print an irreplaceable part of your brand’s story. But let’s be real—printing isn’t […]
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Imagine this: A family is sifting through their mail when they stumble upon a bright, playful postcard that reads, “Dust Off Your Savings—Spring Has Sprung!” in bold, inviting letters. The mailer is from a local home goods store, offering a timely promotion: “This weekend only—15% off all cleaning supplies and organizers!” It features a fun […]
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In today’s digital-first world, where ads pop up faster than you can swipe them away, print marketing remains a standout. It’s more than just ink on paper—it’s an experience. From the weight of a well-designed brochure to the smooth finish of a high-quality business card, print engages the senses and builds trust in a way […]
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Imagine stepping into a business that instantly feels trustworthy, polished, and purposeful. What creates that impression? Is it the well-designed logo, the warm welcome from the team, or the seamless communication? While these elements certainly contribute, they all trace back to one key factor: strong leadership. Leadership is the compass that sets the direction for […]
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