As the New Year is about to begin, there is a good chance that you will have a trade show on the calendar. It might be your first trade show ever or you might be experienced at setting up trade show booth displays that get you noticed. No matter your level of experience, your goal […]
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Putting together a nonprofit marketing toolkit is sometimes a complicated task as there are multiple options to consider. For example, different not-for-profit marketing materials need to be designed and printed as your marketing materials will be used in a variety of venues including in-person events and educational and mail campaigns. Making sure you have the […]
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The current year is almost over which means it is time to look at the latest trends in package design in order to make some informed predictions as to future product packaging design trends in the coming year. After another difficult year for businesses thanks to the pandemic and rising inflation, it has become evident […]
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The Every Door Direct Mail program (EDDM) is a post office program that helps small businesses better promote themselves in their local community. Instead of having to create and execute a market research campaign, EDDM mailing lets you map relevant ZIP codes and neighborhoods and then use U.S. Census data to filter the results by […]
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Promotional office supplies serve both the branding needs of your company and the functional needs of your clients. Branded promotional products can cover a variety of paper products and desktop items that are ideal promotional office items for both home offices and corporate businesses. In general, everyone has a need for office supplies no matter […]
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Even though eco solvent, UV inkjet and dye sublimation printing methods all offer a great deal of versatility, it is important to know the differences between these different print methods. Each of these print methods serves their purpose in different ways and in the right time and place. Deciding when and where to use each […]
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The packaging and printing industry has some terms for product packaging that are not known by the general public. For example, many people do not know the answer to the question, “What is a dieline?” “Dieline” refers to a template that is necessary to ensure the correct layout of the final package. The template can […]
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When it comes to promotional products, company apparel is the most popular category of promotional items for corporate businesses. When you put your company logo on apparel for customers or your employees, it is on display for the world to see. The increased level of exposure your brand will receive in the public eye is […]
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When it comes to publications, the binding design is the element that holds the pages of books, catalogs, magazines, and pamphlets together. There are multiple types of book binding design options and they include (but are not limited to) coil and saddle stitching. When you are starting the process of creating the print design for […]
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When it comes to promotional printed bags, there is a wide variety of promotional bags to choose from for gifts and giveaways to clients and customers. During the process of narrowing down your custom printed bags options, take a step back and look at your choice from the point of view of the recipient. Who […]
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