In a world where attention spans are short and digital distractions abound, print materials still have the power to hold someone’s focus. Studies from the International News Media Association show that folks spend over 20 minutes with a print publication, while they barely give digital content five minutes. So, if you’re looking to really grab […]
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Over $77 billion was spent on pharmaceuticals last year, making it one of the highest-grossing industries in the world with thousands of companies and millions of products. Marketing in a saturated market like this can be tricky, especially when it comes to trade shows and medical conferences where every competitor a booth over has something […]
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Are you looking for new, out-of-the-box ways to advertise your business and reach the largest prospect base without breaking the bank? While large-format billboards, digital ads, mobile advertising, and localized marketing campaigns can help spread the word, creative marketing will always serve you well. Custom vehicle wraps and vehicle graphics provide cost effective promotion while […]
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Many Americans use branded promotional products at least once a week, and most will keep these items for a year – or more. Not only can a wise promotional marketing strategy keep your products top-of-mind for consumers for a year or longer, but they also help create meaningful touchpoints and opportunities to connect with your […]
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Trade shows are the second-largest source of B2B revenue in the United States, with 2019 numbers passing 15 billion dollars. Trade shows offer opportunities to help develop your brand, target your ideal prospects/leads, and network with other relevant businesses. The return on investment (ROI) potential is HUGE, but cashing in on it is no easy […]
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POP Displays (or Point of Purchase Displays) as you know are highly used across different segments of the retail space from gas stations, to grocery and apparel. All have the same goal of attracting the attention of customers and getting them to buy. While there are a number of standard approaches to using POP displays […]
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Hospitals and other healthcare organizations are looking for ways to engage patients, influence care takers, improve outcomes and promote an elevated quality of life through better health and one of the most effective ways to do this is through the use of direct mail marketing. Recent surveys show that patients prefer direct mail (80% reported […]
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